When was the last time that you walked by a restaurant with no one in it and decided to walk in?
Empty seats, how inviting is that?
As I have stated many times, Moderation and Management services have transformed over the last year or so. In the past, Moderation services were strictly thought of in a reactive nature – removal of content and the associated member accounts.
Now, the roles and responsibilities of Community Moderators have expanded to include a more proactive nature. Communities that are just beginning need to be jump-started. Content needs to be posted and interactions need to be portrayed within the community, so when potential members “stumble-upon” the area, they are aware of what is acceptable and allowed; what the community is geared towards. Not only that, members need to be aware of all of the features and functionality that is available to them.
Moderation services can assist with the seeding of content and active facilitation of interactions within a community to get it on track and moving forward. While some communities may need more than others, these services can be tailored to meet any companies needs.
After all, when you visit a restaurant or an online community it is nice to know what you are getting into.
The next time that you think of an online community and how to manage and moderate it, please think of what your needs and goals are, and how you expect to accomplish them – while at the same time, taking a look from the Outside.
Moderation and Management (whether internally or externally driven) of any online community is not something that should be an after-thought, because if it is, you are already setting yourself up to sink.