I have posted many updates on twitter over the last year or so (over 1,000). Some updates include my travels, some updates include different places that I go to eat, while others are focused around Social Media questions – all of the posts have a different focus and require a different interaction from others. I had heard businesses wonder about Twitter, and what effect it may have on them, and while some “get it”, others can not make the connection. I wanted to highlight 2 different ways that Twitter’s platform can have a positive effect on your brand.

Brand Awareness
The other day, I posted that I was going to the Boston Celtics basketball game. Within 10 minutes or so, I was followed by The Bulfinch Hotel

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Now I did not post that I needed a place to stay in the city, or that I was looking of a restaurant to eat at, I just posted the Boston Celtics, and the hotel decided to follow me. Now my curiosity got to me, so I looked at their profile and went to their website. I learned a lot about where the hotel is and what their costs are. In the future, when I go into the city and need a place to stay, I will probably give them the benefit of the doubt and stay with them based on their eagerness and aggressiveness of following me on Twitter. By setting up a simple search on Twitter for “Boston” The Bulfinch Hotel is able to see everyone that posts that within their tweet. They can then take the initiative to follow those people if they feel the need, and their scalable, cost-effective Social media campaign is launched.

Customer Support
Last year New England had a “wicked” ice storm that paralyzed the area for many days, and weeks in some cases. We initially lost power on a Thursday afternoon as I remember. During the first couple of days, I did not call our electric company PSNH

too much (after the initial report), as I was sure that they were on it, and that they would restore power as soon as they could. When I got to work on Monday, I began reading about the storm through local websites and news outlets. Within the articles that I read, the electric company promoted the fact that PSNH was on Twitter and if you wanted to report outages, or stay up-to-date with updates concerning when power was going to be restored to your area, to follow them. I followed them immediately and again reported the outage in my area. I was then contacted by a representative of the company on twitter letting me know that they were aware of the outage and that it would still be a couple of days for them to resolve my specific situation. I was in contact with their twitter account over the 7 days that the power was out for. Because of this, I did not call their support lines, or have to listen to dreaded on hold music while waiting for a support person to not tell me anything that I did not already know.

Now I do not have a huge reach within the “blog-space” and do not have thousands and thousands of readers. I may not be able to have any effect on their bottom line, but these 2 companies understand the importance of communicating with their audience 1 person at a time, which, when it comes down to it, is just what it takes to make a difference.