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I know that for a lot of my Social Media & Community Manager friends that I have, this is not “Breaking News”, but I did want to point out 2 most recent events that are very cool examples of how these outlets are changing the way that we communicate and interact, both online and offline:

  1. The announcement by the FBI of their capture of Whitey Bulger. Can you imagine, a little past midnight, they send out a Tweet to let their followers know of the event. Can you imagine how quickly the word spread. Now I know that twitter does not have the mass-adoption of other outlets, but still it is pretty cool that they did this.
  2. During the NHL awards last night, Jay Mohr hosted the event and pronounced Steve Yzerman’s last name incorrectly. 5 minutes go by and an award was presented. They go to commercial and when they come back from commercial, Jay asks the “Twitterverse” to relax, letting them know that he made a mistake, and that “it is live TV, mistakes happen…….

I could not find the clip, but if you watch the replay’s, you will see what I am talking about.

I don’t know about you, but I think that is pretty cool the way that Social Media channels are being brought into the off-line world. What are some other examples that you can think of?


I am currently employed at Bose as the Digital Platform Manager, leveraging Ratings & Reviews and Community content to increase customer acquisition and retention

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June 2011