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Over the years, I have been a part of many conversations over being genuine. Whether they happen online or during meetings, some think that they can get away with trying to pull the wool over people’s eyes, thinking that they can “get away” with it.

I think that we are all familiar with the infamous tale below, as written by Hans Christian Anderson.

New ClothsIf you are in that school of thought, then all you are really doing is playing the role of  the tailors that fooled the King. But please be sure to remember that someone will always “call you out” and set things straight.

My previous post focused on transparency, and I tried to ensure that people think about when and where they need to share any and all information. There are times and places for everything.

But being genuine though is something that is very different. Being genuine shows that you really care and have a vested interest in growing and nurturing a successful “thing”  (business, online community, friendship…..)

Being genuine is also just like trust in the fact that it is earned, and once it is lost, it is hard to gain back. If you are not genuine 100% of the time, then no one will believe what you say and you will discredit yourself time and time again.

Being genuine is something that needs to happen 100% of the time.



I am currently employed at Autodesk as a Senior Manager of Online Community and Social Engagement. My team is responsible for the Customer Support initiatives across all of our Social channels.

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June 2009
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