You are currently browsing the daily archive for May 27, 2009.

Wow, it has almost been a month since my last post, I have to apologize for that. I guess that “too much” moderation with blog posts can be detrimental to your readership ;).

transparency-holler

With this post, I would like to focus on transparency. It seems to be a pretty hot topic that comes up when some one, or some company is not open and up front with their membership or following, and I can understand that. At the same time, I believe that there are times and places where transparency can have a very negative reaction.

In one of my last jobs, we let the community know that we would be as up front and honest about most anything that they would ask us, but there was 1 topic that was off limits. If we discussed this topic in an open fashion with the community members, they would not understand, more questions would be had than answers given, and it would have created a mad-house.

There are always times and places where transparency is the key to success, but you need to remember the potential downfalls of being so open and honest. There are times in all of our lives where we have taken the liberty to “hide the truth” or to not be 100% honest with one another. The key thing to remember is to make sure that you choose those opportunities wisely, and to know your audience.

I can think of something that I asked my parents (most kids do), and my kids have asked me that I would rather have not known the answer to. At the time, they (as I) had not been 100% clear and concise with me. There was no lying going on, but there was also no distinct answer given. It is probably one of the hardest things to tell a child, because you are well aware of the reaction that it will bring.

There are so many other situations and instances where being transparent is good/bad. I am just trying to point out that there is a time and a place, and if you are following a 100% of the time policy, you need to be careful.

Employment

I am currently employed at Bose as the Digital Platform Manager, leveraging Ratings & Reviews and Community content to increase customer acquisition and retention

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