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I remember when I was a kid, at the end of every GI Joe episode, they ran a nice little segment that taught kids many different lessons, and then the characters would say, “…and knowing is half the Battle”. Now how am I going to relate this to Social Media you say, well here goes…….

knowing-is-half-the-battle

I love Facebook, Twitter, LinkedIn, and other Social Media/Networking applications and platforms because it helps me learn a lot. Within Facebook it is great to see what my friends are up to, living all across the World; Twitter allows for the immediate gratification fix; for LinkedIn, it is crazy to see where people are moving within their professional careers, and potential business/job opportunities that can spawn out of those contacts/networks…you get the picture.

Now, I am rather new within Ektron, and I do not know anyone here. My 1st order of business was to check out the Intranet. Now the intranet has the typical information that you may find on other sites, announcements, events, documentation, you get the picture. Low-and-behold though, Ektron is eating their own dogfood (or drinking their own champagne) within the Social Media/Networking aspects of online communities, as we should be. Immediately I was able to review profiles of all of the employees – think of Facebook (photo’s, Updates, Twitter feeds….) – but for the organization.

At first I was very selfish in thinking how great this was, I could get up to speed rather quickly – getting to know who else on staff liked the same TV shows or local dining establishments in the area. I was very focused on the personal aspects of my new landscape and not thinking about how this could be beneficial within my “job”.

The Ektron intranet:

  • offered me a comfort level that I have not felt when I was hired by any other company
  • provided me insight as to the projects that were happening, and their status
  • immediately informed me as to when documents were being changed, and allowed me insight into what those changes were, and who made them
  • let me know who was on vacation, where they were going/when they were coming back
  • provided me the tools that I am used to using in my personal life, in a professional manner

Think about the last time that you had to print out a employee contact list because it was too hard to find; not know that someone was on vacation because they forgot to put their OOO on within outlook and go weeks before you got an answer; sent an email with a document that had been updated but not had “track revisions” on it; there are many other situations that can be described here.

Here is the question:

How important to you is it to keep up to date with someone that you have not seen in the last 10 years, and become part of their Mafia vs. Awareness within the decisions and on-goings that happen on a daily basis within your professional career and being able to affect the results?  

From now on, I will do BOTH (except for the Mafia part). 

Have you had a similar experience or wish that you had? As always, thanks for reading

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Over the years, I have been a part of many conversations over being genuine. Whether they happen online or during meetings, some think that they can get away with trying to pull the wool over people’s eyes, thinking that they can “get away” with it.

I think that we are all familiar with the infamous tale below, as written by Hans Christian Anderson.

New ClothsIf you are in that school of thought, then all you are really doing is playing the role of  the tailors that fooled the King. But please be sure to remember that someone will always “call you out” and set things straight.

My previous post focused on transparency, and I tried to ensure that people think about when and where they need to share any and all information. There are times and places for everything.

But being genuine though is something that is very different. Being genuine shows that you really care and have a vested interest in growing and nurturing a successful “thing”  (business, online community, friendship…..)

Being genuine is also just like trust in the fact that it is earned, and once it is lost, it is hard to gain back. If you are not genuine 100% of the time, then no one will believe what you say and you will discredit yourself time and time again.

Being genuine is something that needs to happen 100% of the time.

When was the last time that you walked by a restaurant with no one in it and decided to walk in?
chairs
Empty seats, how inviting is that?

As I have stated many times, Moderation and Management services have transformed over the last year or so. In the past, Moderation services were strictly thought of in a reactive nature – removal of content and the associated member accounts.

Now, the roles and responsibilities of Community Moderators have expanded to include a more proactive nature. Communities that are just beginning need to be jump-started. Content needs to be posted and interactions need to be portrayed within the community, so when potential members “stumble-upon” the area, they are aware of what is acceptable and allowed; what the community is geared towards. Not only that, members need to be aware of all of the features and functionality that is available to them.

Moderation services can assist with the seeding of content and active facilitation of interactions within a community to get it on track and moving forward. While some communities may need more than others, these services can be tailored to meet any companies needs.

After all, when you visit a restaurant or an online community it is nice to know what you are getting into.
restuarant

The next time that you think of an online community and how to manage and moderate it, please think of what your needs and goals are, and how you expect to accomplish them – while at the same time, taking a look from the Outside.

Moderation and Management (whether internally or externally driven) of any online community is not something that should be an after-thought, because if it is, you are already setting yourself up to sink.

Employment

I am currently employed at Autodesk as a Senior Manager of Online Community and Social Engagement. My team is responsible for the Customer Support initiatives across all of our Social channels.

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