I cannot believe that it has been over a month since my last post, so much for keeping up with my responsibilities.

The last month has been full of everything, traveling, interviewing and landing a great opportunity. First, let me tell you about my travels over the last month……….then again, what the heck am I thinking, let me tell you about the opportunity that I landed 3 weeks ago.

Thanks to Heather Strout, I was able to get my foot into the door at AAA, working with their Mid-Atlantic division (DE, MD, PA, DC, VA, and NJ). They had launched new communities (blogs, message boards, profiles, recommendations) around Cars & Driving and Travel. Through their strategy phases with Mzinga, they realized the importance of having someone Manage the area and become the internal evangelist for their community and its members. After a couple of meetings, I was offered a Contract position with AAA Mid-Atlantic. This is a very exciting opportunity for me, as I am getting back to my roots of Social Media/Online Community management – building an online community and developing a Social Media strategy around it to increase customer satisfaction, brand awareness, membership, visibility and all of the other things that come along with a successful plan.

I have just begun my 2nd week and am already in the depths of the Metrics and Measurement side of things, so that I have a holistic view of what can/not be accomplished. Granted the “anything is possible” saying comes to mind, but I like to be a little more realistic.

As for my travels, they were all New England based, some Vermont, some NH and some MA. Nice to do a little bit of camping and hiking while the weather is nice.

As I have promised in the past, I will try to update my blog as much as possible; you may notice a slight change in the “Voice” as it may come on less of the Moderation side of things, and more of the Management side of things.

As always, thanks for reading.

Mike

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