If you are in the Social Media space, whether it is on the client or vendor side of the equation, you have probably seen the following image published by Gartner, as well as many other vendors:
If you are on the Web Content Management side of the house, the following graph is probably familiar with you as well:
You probably know at least 1/2 of the companies listed in each of the 2 graphs, but what about the others? Why do you now know about them? How great would it be if you could have a partner/vendor/provider with robust tools for both external and internal websites? To empower your members/customers to purchase more and create brand awareness, and/or to create efficiencies within your employees base to make your decision-making process faster and more effective? A single solution for your entire corporation….
I only see a few companies that are included on both graphs above, IBM, Microsoft and Ektron. Pretty good company eh? So to answer the question, that is why.
*(update – I apologize for the oversite, but Open Text is also on both graphs. They did not contact me, I rechecked the graph)