If you are in the Social Media space, whether it is on the client or vendor side of the equation, you have probably seen the following image published by Gartner, as well as many other vendors:
If you are on the Web Content Management side of the house, the following graph is probably familiar with you as well:
You probably know at least 1/2 of the companies listed in each of the 2 graphs, but what about the others? Why do you now know about them? How great would it be if you could have a partner/vendor/provider with robust tools for both external and internal websites? To empower your members/customers to purchase more and create brand awareness, and/or to create efficiencies within your employees base to make your decision-making process faster and more effective? A single solution for your entire corporation….
I only see a few companies that are included on both graphs above, IBM, Microsoft and Ektron. Pretty good company eh? So to answer the question, that is why.
*(update – I apologize for the oversite, but Open Text is also on both graphs. They did not contact me, I rechecked the graph)
Mike
Social Media Strategy, Moderation & Management Musings 
3 comments
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November 5, 2009 at 6:16 am
Nathan
Hi Mike
I share a lot of your opinions in this article. We use Ektron extensively and have a lot of time for the product.
I think the key thing from the first graph is Ektron’s position on the vertical axis – they still need to make improvements to their Ability To Execute on their ambitions.
As they mentioned this week, they are unapologetically innovative. This sometimes leaves documentation and support teams a little behind. But they seem to be taking this onboard with version 8 – documentation is being user reviewed and edited, their support and professional services teams strengthened. If they continue with these good trends, and continue to add really useful features (like improved analytics and A/B testing in V8) they really will have a product that’s affordable to the mid-tier, and challenges the ‘big boys’ in the enterprise space.
Nathan.
November 5, 2009 at 1:18 pm
mikepascucci
Nathan,
Thanks for the comment. I agree with you and feel that Ektron is positioned very well to take the lead within all CMS and Social Media applications. We are well positioned right now, and will continue to move forward, displaying our dedication to providing a robust yet customizable application for anyone to use. It will not matter what type of business that you are in, or what department will be managing the application.
Mike
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