Where is the separation?

The other day I was asked to begin blogging for another website, eBizq. They focus on professionals, vendors and industry analysts exchanging information on enterprise technologies, problems and solutions. During the meeting with the Managing Editor, I referenced my personal blog and my work blog as a reference guide to my style and the topics that I write. While I was describing the differences between the blogs, I got to thinking, they are fairly the same blog. Granted the tone and style may be slightly different, but in general, they are the same blog. I have also cross-posted a few posts between the 2 already.

After I thought about it a little more, can I write for 2 or 3 blogs, focused around the same topic? Can I/Should I try to consolidate the blogs somehow? I do not want to “lose” the current readership (no matter how small that it is) on my personal blog. People have obviously subscribed to it for some reason, and if I change the topic or content on the blog now, then I will lose them. I would not mind forwarding those individuals over to my work blog, but then again, people do not want to read what a “company” is saying, they would rather read an opinion from an independent source, that has no bias or agenda – which I can totally understand.

I guess that my question is, Can a line be drawn? Once you choose a path, is there a way that you can change direction? While I do not mind writing on 3 different blogs, I do not want to duplicate the content and readership, or spread it too thin. Has anyone had this issue and the past and what decisions did you make that seemed the most appropriate? Personal Branding vs. Professional Career vs. Industry thought leadership?

Advertisements