A quick note:
In the past, Social Media and Online Community initiatives have been pushed and pushed from week to week and have become an after thought, a necessary evil or even worse, a check box. When it comes to discussing Social media and online communities, it seems that most prioritize their time around it. Something always has seemed to take precedence. While it is a frustrating feeling to have to reschedule, I feel that the time has come where individuals are beginning to recognize that these conversations can not wait, and need to happen sooner rather than later. More and more people are being tasked with implementations and strategies that can not wait.
The time has come. Are you embracing the changes that are afoot and making the necessary changes?