Last night I attended the #NashuaTweetup and sat down with @SteveMurthey at the bar. We were talking about Social Media experts and how there seems to be so many “self-appointed” individuals out there, as this seems to be the latest and greatest employment opportunity for many. During our discussion, I came up with this comparison. It is like in the movie Aladdin. You had the Genie, who was obviously good at what he did. He knew the rules and was able to guide Aladdin into making some good decisions, and had “thousands” of years of experience in his back pocket.
But on the other hand you had Jaffar, and his snake staff. The staff was an incredible tool which mesmerized people and forced them to make decisions that they would not have if they had a better understanding of the situation and were guided properly. He also made promises that he could not keep, and there was always a “hidden agenda.”
Next time you sit down with some who is assisting you in anything, it does not have to be strictly a Social Media campaign or strategy session, make sure that you are not being promised things that seem unreachable, and make sure that you partner with someone who has proven their worth and has the experience to back it up. Don’t forget, you generally get what you pay for. What are your thoughts?