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 I am pretty excited to be running a session at this years SXSW  Conference with Jim Storer, Mark Wallace and Heather Strout. The session is titled “Lurkers: Your most important Community Members”. This session is going to be very valuable for many different reasons:

1. The panel members have significant experience in managing, moderating, strategizing and marketing of online communities
2. The topic is one that is not heavily discussed, but it one of importance within any online community
3. We will be discussing everything from measurement, engagement and strategies in how to accomplish your community goals

That is by no means an all-inclusive list of topics and points that we will cover, as with the experience that we have on the panel, you never know where the discussion may lead.

Please join us on Saturday at 5pm at SXSW this year for our panel. If you have any questions, please feel free to ask them in advance, and we will do our best to address them during the session.

Mark has already written a blog post concerning lurkers on his blog – http://commonground.edrnet.com/posts/0490906d9a so please check him out as well. I look forward to the discussion and meeting you all at SXSW this year.