On May 11th, Bill Simmons (@sportsguy33), Boston Sports writer and ESPN page 2 ‘The Sports Guys World creator, created a new Twitter account, @celticschants. The account was set up for sports fans (mostly Boston Celtics fans or anyone that was against Cleveland) to discuss potential chants for when players were fouled and stepping up to the free throw line. If you have watched basketball before, you know how fans can be with chants, and waving things. And as much as I hate to give credit to Duke, their fans are the most obnoxious.

Last night, while I was watching TV, I heard the chant of “New York Knicks” when Labron James stepped to the free throw line. Each and every time. It was loud. Even the announcers were talking about it. Now he did not miss all of his free-throws, and he did have a triple-double, he did go 9-12 from the line, missing 3 attempts. Being a .742 career shooter from the free-throw line, he was right on par. But who is to say that he would have missed those if the fans were not chanting?

Anyway, I like that this “grass-roots” idea came about, was promoted and discussed and took flight. It really goes to show how Social Media can be taken off-line. What are your thoughts? Did you watch the game, or have you seen this type of execution recently?