The more and more discussions that I have around Social Media and Online Community building and strategies the more the discussions are had around the concept of “Social” having a presence within each and every department. While I totally agree with this concept and think that every department should have individuals that understand Social, I don’t think that the concept of spreading Community positions within each department is the appropriate way to go and believe that Community and Social Media teams deserve their own department.
What are your thoughts here? Do we, as Social evangelists within our respective businesses, have the right to our own departments, with a “seat at the table”? Has the time come?