Back in the day, you could run your business the way that you wanted to with little to no interruption from anything or anyone. Everyday you could get up, go to work, and status quo would rule your day. Or at least that seems to be the perception from what I have heard and observed from the “Walk-both-ways-uphill-in-driving-snow-to-school” generation.
As we all know, times have changed, and that way of running your business gets you into serious trouble. Customer’s now have the ability to voice their opinion in open forums where millions and millions of people can read their thoughts. The playing field has been leveled and businesses no longer have the control that they have held on to for many, many years. Those that have adopted new communication strategies and have engaged with their audience are surviving the current storm, while those who have rejected this communication change as a passing fad have come to pass.
Customers have the ability to really jump-start your business and get it back on track. If your employees seem to be struggling with what they should be doing, or where their next project to come from, they should look no further than what is happening online – both what is being said about your business as well as what is being said about your competition. There is so much information at your immediate disposal; so many great ideas that you can harness….it really is a great resource. I have also heard of some businesses offering their employees “free-time” during their work week in order to think of new ideas and ways to improve the current state of their company. What a great idea.
Please drink up!