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Back in the day, you could run your business the way that you wanted to with little to no interruption from anything or anyone. Everyday you could get up, go to work, and status quo would rule your day. Or at least that seems to be the perception from what I have heard and observed from the “Walk-both-ways-uphill-in-driving-snow-to-school” generation.
As we all know, times have changed, and that way of running your business gets you into serious trouble. Customer’s now have the ability to voice their opinion in open forums where millions and millions of people can read their thoughts. The playing field has been leveled and businesses no longer have the control that they have held on to for many, many years. Those that have adopted new communication strategies and have engaged with their audience are surviving the current storm, while those who have rejected this communication change as a passing fad have come to pass.
Customers have the ability to really jump-start your business and get it back on track. If your employees seem to be struggling with what they should be doing, or where their next project to come from, they should look no further than what is happening online – both what is being said about your business as well as what is being said about your competition. There is so much information at your immediate disposal; so many great ideas that you can harness….it really is a great resource. I have also heard of some businesses offering their employees “free-time” during their work week in order to think of new ideas and ways to improve the current state of their company. What a great idea.
The Fountain of Success
Please drink up!
New Domino’s pizza recipe double quarterly profits
Wow, I am shocked. While I am not a Domino’s regular customer, I have obviously been following their Social Media strategy as you can see from prior posts, Domino’s Part 1 and Domino’s Part 2. Because of what they have gone through, and what they are currently doing, I actually ordered a few pizza’s last week from Domino’s – it was the 1st time that I had their pizza in probably 10 years, honest ABE.
It was good and I was happily surprised with the results as were the 6 nine year-olds that also ate it.
Now is it because of this new recipe that they doubled their profits? Is it because of the way that they communicated this change via Social Networks? Is it because of their commercials? Is it because of the way that they gathered direct feedback from their customers in order to create a better product? Is it because of the fact that they took the direct and honest feedback and distributed it to the powers that be, and they took action to improve their product? Was it because of their new webpage, http://www.pizzaturnaround.com/?
Was Domino’s ready for this? Were they ready, really ready to listen to the feedback and take action depending on what the feedback was? Obviously they were, and not only were they ready, they were also unified in their approach and in their communication methods, from start to finish.
This is really a great business case for integrating Social aspects into your Marketing channels in order to build for success. While it is one piece of the puzzle, it is a significant piece that can generate significant results. What do you think of Domino’s, have you tried it recently? Maybe you should 😉
Social Media Strategy, Moderation & Management Musings 