Over the past weeks, months and years (12 actually) I have had the benefit of being involved in Social Media and online community building. I love my job and I love the potential that many businesses have recognized during that time – brand awareness, loyalty, relationships building, research & development, competitive analysis…..the list goes on and on. But there is one continued theme that I hear from people who I communicate with because of my daily observations about the companyies that I have and currently work(ed) for:

Thanks for the heads-up
Appreciate the follow-up
Thanks for letting me know
Great feedback, appreciate you sending this on

….and different versions of all of the above.

My question is what is this position worth to a business, and how long do you think that your business can continue with this position? 

Maybe it is just me, but I have seen so much confusion when people talk “Social Media” with others who are not too sure about it actually is, or even immediately pause and discredit Social Media as “online nonsense.”


* Image courtesy of www.webadvantage.net

If we were to position Community Managers as “Brand Visibility Managers” would that put things into a little more perspective? Would we then be able to get past the initial stereotypes (valid or not) that comes with the Social Media and Community Management positions? By interacting with your community and on behalf of the brand, you are increasing your brand’s visibility, and by consolidating feedback and forwarding that information to the right people, at the right time, you are also providing visibility internally that may not currently be happening.

What do you think?