Wow, I am shocked. While I am not a Domino’s regular customer, I have obviously been following their Social Media strategy as you can see from prior posts, Domino’s Part 1 and Domino’s Part 2. Because of what they have gone through, and what they are currently doing, I actually ordered a few pizza’s last week from Domino’s – it was the 1st time that I had their pizza in probably 10 years, honest ABE.
It was good and I was happily surprised with the results as were the 6 nine year-olds that also ate it.
Now is it because of this new recipe that they doubled their profits? Is it because of the way that they communicated this change via Social Networks? Is it because of their commercials? Is it because of the way that they gathered direct feedback from their customers in order to create a better product? Is it because of the fact that they took the direct and honest feedback and distributed it to the powers that be, and they took action to improve their product? Was it because of their new webpage, http://www.pizzaturnaround.com/?
Was Domino’s ready for this? Were they ready, really ready to listen to the feedback and take action depending on what the feedback was? Obviously they were, and not only were they ready, they were also unified in their approach and in their communication methods, from start to finish.
This is really a great business case for integrating Social aspects into your Marketing channels in order to build for success. While it is one piece of the puzzle, it is a significant piece that can generate significant results. What do you think of Domino’s, have you tried it recently? Maybe you should 😉